Be specific
A good unsolicited application looks a lot like an ordinary application, and the advice is the same: be specific and show the firm how it will benefit from your competencies.
While sending an unsolicited application isn’t being pushy, you are asking a potential employer to spend time on you. Before you do that, you’d be wise to do a little research into the firm: what is its profile? What challenges is it facing? Look at what’s been written about the firm in the press and on social media. Doing so will allow you to display your interest in the firm while also giving you the chance to get an impression of what working there is like and what job you might be able to create for yourself there.
The first step is research
The first step when applying for jobs unsolicited is to research the market. In order to come up with a list of potential employers, you need to map out firms and organisations that are a match for your competencies and your wishes.
Useful information to gather includes things like the company’s industry, its customers, competitors, strategy, finances, mission, culture, values and the challenges it faces. Use old job postings to get an idea of the kinds of positions it previously has sought to fill. At the same time, you can see what competencies and type of experience it has prioritised. Other sources of information include the company website, its LinkedIn profile, Google and your network. You can also contact the company directly to find out more about it.
The type of information you’ll need to gather depends on the type of position you are applying for. If you want to work in communication, for example, it’s a good idea to look at company websites and social-media activity you find interesting. What and how these companies communicate could be useful in your job search.
It is also important that you describe the specific competencies and experiences you can offer, as well as the types of tasks you performed in past jobs, and how you can create value for the company.
Finding the firm you want to work for
If you are interested in working in Denmark, there are several ways to search for companies that are attractive workplaces.